Nowadays, Louis Vuitton brand is not limited to design and sell high-grade leather products, but to become involved in fashion, decorations, bags, jewellery, watches, media, wines and other areas of trend. Louis Vuitton bags, especially Louis Vuitton handbags, are the most classic and typical representative in all the fashion luxuries it sells. There is no success without reasons in the world. What makes them stand firm in the fashion world all the time? I think there are many reasons. First, its waterproof and refractory legend is the main reason for keeping so many consumers, no one would mind its bag keeping new. Second, the combination of classicism and fashion show of its noble temperament at the same time very updated. People are always fond of new things. Third, more than a century’s exquisite craft wins the public’s trust and unshakable status. The history proves that reputation is always non-negligible and essential to sellers. Fourth, the design style of advocating delicate, quality and comfortable spirit also attract many buyers for it. The pursuit of perfectness is also a human nature. Insisting on its own brand spirit and reflecting real culture are also its advantages. So its success is no accident, but for its tireless efforts. The era is advancing, the rule of “Survival of the fittest” is especially fierce nowadays, but we have reasons to believe that its legend will continue.